Privacy Policy
Last updated: 20 August 2026
1. Who we are
Social Made Simple UK is operated by Calvin Saunders as a sole trader. We provide social media content creation, planning, scheduling and account support services to businesses.
For data protection purposes, Social Made Simple UK is the data controller for the personal information we collect for our own business activities.
Email: SocialMadeSimpleuk@gmail.com
Website: www.socialmadesimpleuk.co.uk
2. What this policy covers
This Privacy Policy explains how we collect, use, store and protect personal information when you:
Visit our website
Submit an enquiry or onboarding form
Contact us by email, social media or another communication method
Become or consider becoming a client
Use our social media management services
Interact with our own marketing or social media content
3. Information we may collect
Depending on how you interact with us, we may collect:
Your name and contact details
Your business or trading name
Your job title or role
Your website and social media account details
Your business location and service areas
Information about your audience, services and marketing goals
Your selected package and platform requirements
Content preferences, brand information and approval choices
Photos, videos, logos and other material you provide
Enquiry messages and communications with us
Contract, invoice and payment information
Records showing whether invoices have been paid
Social media account permissions and administrator access
Technical information such as your IP address, device, browser and website activity
Any other information you choose to provide
We do not intentionally request sensitive personal information. Please do not send this type of information unless it is genuinely necessary and has been agreed with us.
4. How we collect information
We may collect information:
Directly from you through our website forms
Through email, telephone or social media communications
During client onboarding
Through contracts, invoices and payment records
When you provide content or grant official account access
Automatically through website cookies and similar technologies
From publicly available business websites, directories and social media pages
5. Why we use your information
We may use personal information to:
Respond to enquiries
Understand your business and requirements
Recommend or provide an appropriate service
Prepare proposals, agreements and invoices
Onboard and communicate with clients
Create, review, approve and schedule social media content
Access and manage authorised social media accounts
Maintain payment, tax and business records
Provide customer service
Protect our accounts, website and business
Improve our services and website
Meet legal or regulatory obligations
Contact relevant businesses about our services where permitted by law
6. Our lawful bases
Under UK data protection law, we must have a lawful reason for using personal information. We generally rely on:
Contract: When information is needed to take steps before entering into an agreement or to provide an agreed service.
Legitimate interests: To respond to business enquiries, operate and improve our business, protect our systems and conduct proportionate business-to-business marketing.
Legal obligation: When information must be retained or processed for tax, accounting or other legal requirements.
Consent: Where consent is required, including certain marketing communications and non-essential website cookies
Required information: Some information, including your identity, contact, service and billing details, may be necessary for us to respond to your enquiry, enter into or perform our agreement, or comply with legal and accounting requirements. If you do not provide information that is required, we may be unable to enter into an agreement or provide the requested service.
Where we rely on consent, you may withdraw it at any time.
7. Client accounts and social media access
We use official platform access and permission systems wherever available. These may include Meta Business tools, Google Business Profile Manager and LinkedIn Page administrator access.
Clients should not send us personal passwords. Any access granted to us should be appropriate for the agreed service and can be removed by the client.
When we process personal information contained within a client’s social media accounts or supplied content solely on that client’s instructions, the client will normally remain the data controller and Social Made Simple UK will act as a data processor.
8. Sharing personal information
We do not sell personal information.
Information may be shared with trusted service providers where necessary to operate our business and deliver services, including:
Website and form-hosting providers such as Squarespace
Email and cloud-storage providers
Social media platforms
Content scheduling and management tools
Design, content-planning and AI-assisted tools
Banking and payment providers
IT, legal or accounting professionals
Government bodies, regulators or law-enforcement authorities where legally required
We only share information that is reasonably necessary for the relevant purpose.
When using AI-assisted or content-planning tools, we avoid entering unnecessary personal or confidential information and review generated material before it is used.
9. International data transfers
Some service providers and social media platforms may process information outside the United Kingdom.
Where this happens, we take reasonable steps to ensure that appropriate protections recognised under UK data protection law are used. These may include UK adequacy regulations or approved contractual safeguards.
You can contact us at SocialMadeSimpleuk@gmail.com to request more information about the safeguards used for international transfers.
10. How long we keep information
We keep personal information only for as long as reasonably necessary.
Our usual retention periods are:
Enquiries that do not become clients: up to 12 months
Client onboarding and service information: for the duration of the relationship and normally up to 12 months afterwards
Agreements, invoices, payment and tax records: normally six years
Client content and working files: normally deleted within 90 days after the service ends, unless continued retention has been agreed or is legally necessary
Marketing information: until you unsubscribe, object or withdraw consent
Account access: removed as soon as reasonably possible after the service ends
Information may be kept for longer where required to resolve a dispute, establish legal rights or comply with the law.
11. How we protect information
We take reasonable measures to protect personal information, including:
Password protection and device security
Multi-factor authentication where available
Restricted access to client information
Official social media access tools
Keeping software and systems updated
Avoiding unnecessary storage of passwords or sensitive information
Removing account access when it is no longer required
No electronic system can be guaranteed to be completely secure, but we take proportionate steps to reduce the risk of unauthorised access, loss or misuse.
12. Marketing communications
We may contact businesses using publicly available business contact details where this is lawful and relevant to their professional role.
You can ask us to stop contacting you at any time by replying to the message or emailing SocialMadeSimpleuk@gmail.com.
We will comply with applicable data protection and electronic marketing requirements.
13. Your data protection rights
Depending on the circumstances, you may have the right to:
Ask for a copy of your personal information
Ask us to correct inaccurate information
Ask us to delete your information
Ask us to restrict how information is used
Object to certain uses of your information
Request the transfer of information you provided
Withdraw consent where processing is based on consent
Complain about how your information has been handled
Your right to object
You have the right to object at any time to the use of your personal information for direct marketing. You may also object to processing based on our legitimate interests. If you object to direct marketing, we will stop using your information for that purpose.
To exercise a right, email SocialMadeSimpleuk@gmail.com. We may need to verify your identity before completing a request.
We normally respond within one calendar month.
14. Automated decision-making
We do not make decisions about people using solely automated processes that produce legal or similarly significant effects.
15. Cookies and website analytics
Our website may use cookies and similar technologies to function correctly, remember preferences, understand website usage and support integrated services.
Where required, non-essential cookies will only be used after you have given consent through our cookie banner. You can change or withdraw your cookie choices at any time through the available cookie settings.
You can also control cookies through your browser settings, although disabling necessary cookies may affect how the website works.
16. Third-party websites and platforms
Our website may link to social media platforms and other third-party websites. Those organisations operate under their own privacy policies, and we are not responsible for how they process information outside our services.
17. Children’s information
Our services are intended for businesses and are not directed towards children. We do not knowingly collect personal information from children through our business services.
18. Complaints
If you have concerns about how we use your information, please contact us first at SocialMadeSimpleuk@gmail.com so that we can try to resolve the matter.
You also have the right to complain to the Information Commissioner’s Office:
Website: www.ico.org.uk
Telephone: 0303 123 1113
19. Changes to this policy
We may update this Privacy Policy when our services, systems or legal obligations change.
The latest version will be published on this page with an updated date.
20. Contact us
For questions about this Privacy Policy or how we use personal information, contact:
Social Made Simple UK
Operated by Calvin Saunders, sole trader
Email: SocialMadeSimpleuk@gmail.com
Website: www.socialmadesimpleuk.co.uk